In what I believe will go down as a classic case of mishandled marketing, I witnessed in shock the train wreck of the Chrome release by Google.
The reason? they unique selling proposition is f*ked up.
The press has picked up on what it has been told: the browser wars! what a good story no? Already the derivative buzz is negative because as a browser, Chrome seems to suck pretty bad... It is not unique, it doesn't sell and it sucks so... huh.... why do I need to change from IE or Firefox again?
But the sad part is that the real story was picked up by few articles including my favorite FT. The story of course is that this is NOT JUST a browser, this is an application platform, it runs web apps and it is supposed to run them well.
I use a lot of apps from google including gmail, blogger, calendar, documents etc and I can't wait to get an environment that runs them better in a disconnected fashion and has a high level graphics API that doesn't look like 1999 web-pages.
I would have run this marketing campaign in the vein of the french surrealists with a big title that said "THIS IS NOT A BROWSER!"
Sheesh, do I have to do everything around here!