I visit JBoss World: Black Tie announcement

I decided to get out of my batcave and fly my carcass down to Orlando for JBoss World. The conference is going full tilt and has a record attendance. It is good to see that the 5th installment of the conference is a resounding success. It also warms my heart to see all the old friends from the JBoss days, employees, customers and partners. Since all the developers are still with RedHat this feels like a buddy reunion.

I am extremelly excited about an announcement that is being made today. It is funny as it is kind of embedded in the press release about "community projects". I always had a beef with the PR style of RedHat when I was there, I always found it too subdued, too discreet. Like they are scared of pissing off their "partners". I am sure management has noticed that the environment and the partners have turned a little more nasty of late and there is no reason to keep the gloves on and not try to piss off anyone.

So in case some of you in the analyst and press community have missed the significance of the announcement amongst the noise about "enterprise acceleration". Here is the gem in the rough:

Introducing the JBoss.org BlackTie project

The JBoss.org BlackTie is a new project for integrating Java and legacy-based distributed transaction-processing environments. BlackTie will complement and extend the current JBoss transaction monitor project, JBoss.org Transactions, through the addition of C, C++ and mainframe compatible transaction capabilities, in an effort to allow organizations to better integrate and migrate these legacy environments, with their next-generation, Java-based transaction environments.

The BlackTie project will focus on emulating transaction-processing monitor application programming interfaces (such as BEA's Tuxedo), providing legacy services in an open source capacity, including security, naming, clustering and transactions. This will help ensure that applications formerly dependent on legacy transaction environments, including BEA's Tuxedo, will operate with the JBoss transaction processing features project through the BlackTie framework. This project is intended to give enterprise users the opportunity to easily and transparently integrate their C, C++ and mainframe applications into JBoss Java-based environments.

The JBoss.org BlackTie project is designed to fully support the ATMI programming interface, eliminating the need to replace customer client, server or service code and simplifying customer migration paths.

In time, Red Hat also expects to release a JBoss Enterprise Middleware offering based on the JBoss.org BlackTie and Transaction projects.


Get it? It is so big I am giddy with it. This is a binary drop-in replacement for Tuxedo. It works with C,C++, java. The point is that this will further accelerate the adoption of the JBoss platform into high-end transactional environments. In the past, Tuxedo, the transaction monitor, was a stronghold of BEA. Sometimes customers would be reluctant to port all of their applications over to JBoss due to the core nature of Tuxedo in their IT infrastructure. With this project announcement this barrier will soon vanish and all of the Tuxedo installed base, really a recurring maintenance stream and cash cow for BEA, will be game for a replacement and migration to JBoss.

I am sure that billion dollar acquisition of BEA by Oracle is looking very shaky all of the sudden. Tuxedo is estimated to be a 100M dollar maintenance market for BEA/Oracle. A large portion of the BEA installed base and the most profitable one is now all exposed. It is open season.

Personally, I love what this announcement represents. It is smart, opportunistic and aggressive, in a word it reminds me of the old JBoss moves :) It is opportunistic because it rides on the back of the BEA acquisition. It is an aggressive move on the part of RedHat as it offers a viable replacement option for those customers that are eager to not hand over their IT infrastructure over to Oracle. And finally and financially speaking, it is a smart move as it targets the core of transactional runtimes and that is where established money is.

Bravo mes amis, bravo!

PS: In other news they are also announcing RHQ as a management tool OSS effort between Hyperic and RedHat. That is also a very significant effort but I will leave it at that since I wanted to focus on Blacktie.
PS2: Doing some due diligence it appears that Alfred from BEA disclosed a year ago that Tuxedo generated $150m a year in maintenance alone. It also appears that, under the new management, the price of the maintenance is going up by 20%, so we are talking about $180m/yr and a lot of scared customers.... well you all now have a choice. Chew on this, Larry!

Comments

Unknown said…
Marc, before you give us your analysis of the JBoss ON/OFF saga I thought I would set the stage for you with probably the most insightful quote I have seen this week regarding this project.

"One of the things that makes this project exciting but interesting to explain is the fact that there is really nothing tangible to look at yet." Javier Soltero, CEO
http://www.itbusinessedge.com/item/?ci=36170

William
adt43wt342 said…
william,

Funny thing is that a few folks from Red Hat and a lot of the JBossians came to me and said "thanks for the help on the announcement". I am telling you, drowning the announcement in noise just didn't make sense. When fed crap the press goes in a garbage-in/garbage-out mode and I thought the coverage was bungled.

JBossON is another good topic and frankly I also like what I read there. What javier is talking about is the OSS project because the ON codebase goes back 3 years. There is something, just not public yet.

And no I don't find the quote particularly insightful, just a convoluted and clumsy way of saying "we will release to the public on date X, stay tuned, check back in 3 weeks". God knows I like Javier so maybe I missing something...
Unknown said…
What I find funny about all of this is that the SpringSource team have also publicly stated they intend to use a similar but more to-date code base for their own management (commercial) subscription based offering even though the technology is EJB based (like garlic to a vampire for a Spring guy) and the company behind it has strong connections with it sworn enemy JBoss/RedHat.

Maybe SpringSource intends to convert the codebase to Spring POJOs?

Maybe this is all part of some beautifully rehearsed plan (show) created by the same VC that has funded RedHat, SpringSource, and Hyperic. There is definitely some pumping going on in the last two camps of each other but the JBoss vs Rodney war I am unsure of.

Thoughts?

William
adt43wt342 said…
Not really no, I haven't been following what you are talking about. If anyone wants to use the OSS management codebase good for them, that is what OSS is for. If someone wants to monetize a proprietary management codebase then tough for them because it is becoming OSS.

Remember that JBossON was our subscription "value-add" before RHEL/FEDORA. But such tricks are so 2004 for JBoss, maybe a certain VC is lacking in ideas here? ;). Remember that for RedHat, the RHEL/Fedora model means one to one monetization for the binary codebase in production, it is a proprietary distribution.

Another thing I noticed at JBoss World. No one really talks about Spring anymore. It surprised me in fact. It is not a competitive thing.

It is irrelevant to the money. What I like about the Black tie announcement is while developers get excited about the APIs, the injection the POJOs (SEAM gets great traction for example), BLACKTIE focuses on BORING technology (Tuxedo) that makes TONS of money in maintenance. Let people fight over what doesn't make money (Tomcat anyone?) and you could see that glint of pride in the JBossians eye over the BlackTie announcement: we were going after the big boys where it really counts. And that is what I find exciting and smart.
Unknown said…
Well if the BlackTie project bears fruit and the market welcomes it, the decision to acquire the the Arjuna transaction service from HP was pretty good in its foresight especially as at that time of acquisition transaction managers seemed yesterday though I do recall this was viewed as one of a few enterprise-ready weakness within the JBoss stack

The question is whether customers see sufficient pain and uncertainty at this moment to warrant even contemplating a risky (perceived or otherwise) migration - rarely is this type of software integration plug-and-play.

William
@SavioRodrigues said…
William, fyi - that link to the IT Business Edge news is from Nov. 2007.
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