Facebook, I don't get it.

When it comes to keeping up with what's in, in social networking technology, I am lost. I rely on my nannies to know what is hot. I call it the tech nanny-dar. If the nannies say it is in, it is in.

It started two years ago I noticed that the two nannies we took to Majorca, both in their early 20's couldn't wait to log onto MySpace in their free time. Meanwhile for the younger generation we took this year, it was all "Facebook, Facebook, Facebook!" Clearly MySpace was passé. Stuff for porn-stars and musicians, and, like, really ancient people, like, if you're older than 26 and all.

I tried to remember the first time I had heard about Facebook. Then, I remembered, it was Peter Fenton, one of our VCs. He mentioned it to Nathalie and me back in 2004 over dinner. He was all excited and hyped up on it, probably because Accel had just signed on as their lead investors. At the time, I drew a complete blank. I just didn't get it. I thought it was a passing fad, whose hotness was due to an average user profile closer to Girls Gone Wild rather than your typical IT software developer. The very fact that I thought software plumbing was more exciting than Mindy from Chico State, whose interests are "beer pong, beer pong and weed", is probably why I didn't get it in the first place...

Recently Facebook is trying to position itself in the application infrastructure space, closer to my middleware background. According to the founder of Facebook, it is not "just" a social networking site anymore, it is this whole, uh, big, uh, unified, new API thing. You know it's a platform for the future, the web operating system, and whatnot. Hmmmh, where have I heard that before... First of all I always think "uh oh!" when companies start claiming they are no longer "just" what they actually are. That just tells me they do not know what they are anymore. Second, I have seen enough of these to not get too excited quite yet .

Maybe the kid has an API for modern applications, maybe... I haven't looked at it. Remember, I don't really give a shit. But Billionaire Marc has. From Marc Andreessen's blog, it appears that the APIs from Facebook have gone from "hip" to "passe" in a matter of 4 weeks. Obviously the internet's middleware layer would have to show more stability than that for it to be considered "the internet's middleware layer"... no?

Whether Facebook's APIs are indeed real or not is somewhat irrelevant. Facebook is a phenomenon, a phenomenom that has already attracted a Billion dollar offer from the likes of Yahoo! The 20 something founder and CEO turned down the offer.

My instinct would be to "take the money!" and come to think of it, it would also be my advice even without knowing anything about the company or the market... I don't know, turning down $1Bill... is a ballsy move. I wouldn't do it.

Whether the company is worth 1, 2, 4 bill or frankly $40 mill, selling your company is the difference between a personal net worth of zero and a lot of money. That binary step is a lot of mental pressure. Nobody wants to wake up when they are 40, thinking "I coulda, shoulda".

Meanwhile the latest from the nanny-dar is that the girls have graduated and have started cleaning up their Facebook walls, what with finding their first jobs, looking more professional, and what not. And so I wonder, what will the new-new generation nanny-dar say next summer?

Comments

Wayt said…
I take this as a sign that it's time for you to get back in The Game. Please get back in; Atlanta's entrepreneurs need you. And your attitude and cojones. They really do.

Re Facebook, the train left the station 3 months back:
http://www.bigthinkr.com/2007/05/31/facebook-kool-aid/

Or if I don't have the street cred, take it from Billionaire Marc:
http://blog.pmarca.com/2007/06/analyzing_the_f.html

wayt king
adt43wt342 said…
wayt,

thanks for the cheerful invitation but I will pass :) at least for another year, too many mountains to ski, too many kids to look after.

Interesting group blog you guys have with Jeff Hayne and co, enjoyed reading some of it.

Re: Facebook, the was announcement that was 3 mo ago, but has it seen any uptake? I am not so interested in the hardwire news angle here but whether people say they use it today, make money, i.e. whether there is anything beyond the announcement of 3 mo ago.

You mention ATL guys that were developing facebook apps, were are they at now.
pcleddy said…
yo, yo, yo' link ta marc all got an exta slash, yo
Wayt said…
Marc, re ATL-based developers of FB apps: Suleman Ali is a 25 yr old GT grad; his Superlatives FB app has been installed 2.5M times since launching mid-July; he's turned down funding from West Coast FB-focused VCs and he's building multiple new apps using Argentine coders.
Another example: one of my own companies LastMinuteGolfer (LastMinuteTeeTimes) launched GolfBuds 2 weeks ago and we already have 20k installs from FB golfers, growing 3k per day now; we will monetize when we enable them to book tee times through our service.
Let us know when you run out of mountains - there is a crop of young hackers here who need mentors!

wayt
Anonymous said…
Here is the summary of what’s happened with Facebook Platform over the first three months.
adt43wt342 said…
Sasha,

thanks for a very relevant post. The numbers are impressive the issues the usual: how do you turn users into customers but they wouldn't be the first ones facing that problem, let me see... offer classes on how to use your widget? hmmmh, wouldn't work. Sell the documentation to your widget for 100 bucks a pop? hmmmh wouldn't work either.

Shit, take the money from the VC, or course! he he.
adt43wt342 said…
Wyat,

I like the way you propose to monetize your apps, sounds clever. Get to monetizing quick and if VCs come even without monetizing, what is this with not taking the money?

Part of my advice from the post is "take the money!". This whole trend of turning down investments, attracted even without revenues, hopefully is sustainable. Again I may be missing this whole Facebook phenomena.

We didn't really have that luxury at JBoss since we grew up in the winter days of 2002-2004, so no proof of revenues meant no investment. The flip side was that by the time we went to VCs we had cash flows and we didn't need the money. That was of course a great position to be in. In a case of no-revenues, a VC would exact his pound of flesh.

Remember: at its best, a good VC is a VERY motivated mentor :)

marcf
adt43wt342 said…
"Ali Suleman"... the bile guy is doing Facebook?
Unknown said…
Sounds like the same lame junk with Second Life. If you're selling something to kids with time on their hands, its the most relevant thing ever. If you're not, its lame. Talking to non-related 17-20 year olds tends to be rather boring unless its about video games I guess.
adt43wt342 said…
Hey Andy,

LOL, well I guess I am like a college student these days, what with DJ"ing and playing video games: too much time on my hands, I should take on a real project :)

Judging by the Wayt and Sasha posts, the market place sounds really promising. The numbers are big enough, the crowd concentrated enough that they may get to monetizing soon. The technical angle is almost irrelevant here. The PHP API could be absolute shite, there could be a marketplace here.

It is still too early to call it either way, we just have to wait a bit more for more tangible data imho. I still don't get it , but I won't discard it quite yet<
Unknown said…
You say:

'First of all I always think "uh oh!" when companies start claiming they are no longer "just" what they actually are. That just tells me they do not know what they are anymore.'

Does this apply to the whole Amazon AWS mess? What's your take on things like S3? Have you already covered this?
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