Too cool. Apparently the New York Times has outed one of my favorite bloggers, Fake Steve Jobs. I have speculated in the past that Fake Steve Jobs was a black PR operation out of Apple. Well it seems I was far off the mark.
FSJ is Dan Lyons from Forbes. Whoodathought? When I met him, he struck me as a complete asshole, full of himself and completely devoid of any sense of humor. I like his "fake persona" better than the one I briefly encountered.
To be honest, he did a hatchet job on JBoss and particularly me, when IBM announced they were coming after us with Geronimo in 2005. He also wrote about my former boss, Matthew Szulik, about a year ago, caracterizing RHT as a, cough-cough, glorified bannana republic. Forbes and Lyons, in particular, are known to be particularly hostile to OSS and the small guy, whose swift demise they delight in predicting.
In contrast, FSJ was equally gleeful in his attacks on and mockery of the big players. Anonymity fueled the genius of FSJ's attacks on public figures, something that he arguably couldn't do as "straight-laced Forbes reporter", you know what with the advertising dollars and the reputation of the magazine.
Some of my favorite FSJ posts had to do with, of course moi, but also all the smoking dope with Larry series and the "my little pony" satire of Jonathan Schwartz. Truth be told, I found the relentless Apple marketing and PR, tiresome. I haven't been reading FSJ lately for that reason. I guess FSJ was just being thorough at getting in character.
Now that he has been unmasked and his famous blog will be incorporated in a official part of Forbes, how will the writing evolve? Maybe, Dan will no longer feel the need put out so much crap about how great Apple products are. On the other hand, maybe, Forbes puts the kabosh on him and he self-censors his style.
I hope FSJ survives and keeps the edge. As far as I'm concerned, Dan Lyons was the fictitious, professional personality of FSJ.
Remember we love you FSJ; go fuck yourself Dan!
PS: Good Job, Dan.