It’s Alive! Start-ups and Old Monster Movies
In the movie Frankenstein , based on Mary Shelley’s novel, Dr. Frankenstein attempts to create human life by sewing together disparate body parts. Only, none of it works until there is an electric storm, whose lightning bolt gives off the spark of life . Parallels can be found in the quest to build a successful startup, and in the relation between the surgical systems approach and what I’ll call, for a lack of better terminology, “the spark.” A systems person wants neither drama, nor surprises. Skilled professionals in the start-up business optimize, customize (and improvise) a foundation of systems that worked well for them in the past--whether in sales structure, HR, finance, executive recruitment tactics, R&D, marketing etc. To make those systems work they look for teams with proven track records in the field. And, with a bit of luck, all this may be imbued with the spark —that rare zeitgeisty combination of the right idea, the right people, the right time. A company could be a